“The purpose of a business is to create a mutually beneficial relationship between itself and those that it serves.”

- John Woods

Sales and Customer Service Communication Skill Building

Successful sales and customer service interactions are built on effective communication.  This goes beyond the particular method used (traditional or consultative) to the personalities of those involved in the interaction. 

For example, sales and customer service representatives with an Expressive communication style will naturally use an influential approach.  However, if they are seeking to persuade customers or prospects with an Analytical style, they may be pushing them away.   The problem ? … an enthusiastic presentation can be viewed sceptically by those looking for specific information.   

To avoid putting limits on their own prospect list or unintentionally turning away customers, your organization’s representatives can learn 4 primary styles of communication – beginning with their own.  With an understanding of how to identify the styles of others, sales and customer service staff are equipped to:

• "read prospects and cusomers more accurately,
• communicate "their language," and
• avoid the miscommunication which results in lost sales and opportunities.

Contact us for further information on how communications skill building can increase the effectives of your sales and customer service representatives.

View Sales and Customer Service workshop brochure.