An engaged team of employees represents an unquestionable competitive advantage for a company, but such a pursuit is only likely to end successfully if managers properly invest in their employees.

By using the 360 feedback process, companies can deliver constructive feedback to staff members at all levels.

With a well-rounded appraisal, where individuals have their strengths highlighted and are given constructive feedback for how to become even stronger contributors, a positive culture of engagement can be created.

With 360 degree feedback, employees and their immediate supervisor will be able to work together to find ways for each individual to become an even stronger contributor.

While a standard performance review might gloss over certain areas, 360 coaching allows leaders to be straightforward and encourage team members to work hard.