Many companies depend on the effectiveness of their sales teams. When a sales manager sees either one employee or several falter, what needs to be done to implement positive change?
Those who are able to observe certain sales tactics, customers and sales managers, can often provide the most truthful and accurate feedback.
With a leader who either does not care about the company, or is just unsure of how to lead his or her workforce, it will be extremely difficult – if not impossible – for the sales force to find success.
How is a company supposed to know what sales tactic is working if they never ask? Once a sales team receives suggestions, they can work with an immediate supervisor to create the best approach.
By listening to customers, co-workers and managers, sales employees will be able to see in which areas they are thriving and in which ones they can become stronger contributors.
With a 360 assessment that is catered to sales teams, employees can learn from not only their managers but also their customers. This well-rounded appraisal process will help companies find the best ways to bring their products or services to the public.
One of the best ways for company leaders to strengthen a sales team is not to follow behind them, making sure that the work was completed. Rather, when the 360 feedback process is used with employee evaluations, employees can receive constructive criticism on how they can improve.
Personality types might play a role in whether or not an employee is successful, however, that is not always the only way to determine a good salesperson. With the right action planning, managers can mold powerful employees from outgoing and quiet individuals.
Vanessa Nornberg, founder of Metal Mafia, explained that everything from mom-and-pop shops to mall kiosks and tattoo and piercing parlors buy their products, so individuals must be able to work with a variety of customers.